In one of the coolest advertising campaigns I've seen by a company, Coke-a-Cola launched it's "Share a Coke" campaign in Australia back in September 2011. I first saw the new-look bottles when I traveled to Sydney this past January. I thought it was so different that I ended up snapping loads of pictures of coke bottles all over Sydney. Perhaps store management wasn't so impressed when I would just open their refrigerator, take pictures and leave. But I just told them, "relax, have a coke."
Coke had no idea that this campaign would be such a success. The company was trying to take their marketing to a more personal level and they did just that. They began by producing cans and bottles with 150 of the most popular Australian names such as Jack, William, Jess and Isabella.
The company also launched an App on Facebook which, according to an article on Treifs.com "lets users customize the Coke cans with the names of their choice and share the drink virtually. The response has been tremendous. In fact, 62,000 virtual cokes were created out of which 56,000 were shared. The company reported a 92% increase in the number of posts on its Facebook page with 29,000 posts about the campaign itself."